Zero King

Zero King was a prominent American outerwear brand, particularly active from the 1940s through the 1970s. Known for its high-quality coats and jackets, Zero King garments were often made from durable materials like wool and featured distinctive linings, such as faux fur or plaid patterns. The brand's products were designed to be both stylish and functional, catering to men seeking reliable winter wear.

In the late 1940s, Zero King advertised its "Winter Wonder Coats," emphasizing their suitability for various settings—from city streets to country roads. These coats were made of repellent gabardine, warmly lined, and topped with furry collars to provide comfort during harsh winters.

By the 1960s, Zero King had established itself as a significant player in the men's outerwear market. The brand's advertising campaigns during this period were notable for their creative approach. For instance, in 1961, Zero King collaborated with the advertising agency Mervin & Jesse Levine to produce a campaign using existing catalog photographs, supplemented with humorous cartoon figures. This cost-effective strategy proved successful, resonating with consumers and highlighting the brand's appeal.

Despite its earlier success, Zero King eventually ceased operations, reportedly going out of business in 1995. Today, vintage Zero King coats are sought after by collectors and fashion enthusiasts who appreciate their classic design and craftsmanship.

The legacy of Zero King endures through the enduring quality and style of its garments, reflecting a bygone era of American menswear